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| Calvin Klein | |||
| Calvin Klein three major fragrances Obsession, Eternity and Escape were huge successes, promoted in part, by the shock value of their advertising. Calvin Klein's first fragrance was Calvin Cologne for Men, released in 1981; Obsession, a bit hit came out in 1985, followed by Eternity for both men and women in 1988 and Escape Perfume in 1991. The unisex fragrance, CK One in 1994 was followed by CK Be Perfume. Recent releases include Truth for men and women as well as Obsession Night for Women and Obsession Night for Men plus Euphoria Perfume in 2005 with Euphoria Blossom Perfume in 2006. Calvin Klein is an American fashion designer and accessories company that made its name with its brand of jeans. Brooke Shields, teen starlet at that time, catapulted the line of jeans to infamy with the line: "Nothing comes between me and my Calvins" Calvin Klein is greatly respected for its line of women and menswear. They did try to venture into perfumes for a while, but ultimately failed, selling their name to Coty Inc. to try to continue the line of fragrances using the Calvin Klein name. Calvin Klein is stirring the pot again, this time with its new fragrance called CK IN2U. It is notable for being the first fragrance to be launched in an online virtual reality world, Second Life. The marketing campaign is eager to portray CK IN2U as the fragrance that connects everyone with everyone else, much like technology and the Internet. The notes used throughout this perfumes are: red currant leaves, bergamot, pink grapefruit, sugar orchid, white cactus, red cedar, amber, and vanilla. The packaging, unfortunately, resembles a carafe of wine, the kind with a cork made of plastic. | |||
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